Chloe Falls is a local wedding photographer who came to me in need of a refresh of her branding. (Photography provided by Chloe Falls)
For the word mark, I wanted to incorporate as much of the clients personality into logo. She is very much a book worm so I wanted to convey the theme of academia to the word mark. I took heavy inspiration from old fantasy novels when it comes to the aesthetic of the typography.
This is the secondary mark and I wanted to be a monogram of Chloe’s initials. I wanted it to feel like she has her own official monogram for her photography business.
Incorporates nature depicted in a lot of the Chloe’s work with earthy greens. Green also happens to be the Chloe’s all time favorite color.